‘Simple Messages’ room 107 Yochai Matos
The peice entitled ‘‘simple messages’ is a sculptural light installation in the shapre of a heart and is made from some twenty neon tubes.
Today the heart is a graphic sign which has become cliché, a brand name an icon. But by introducing it as a work of art Matos explores the meaning of its power in order to invoke diverse responses from the audience. In the hotel room, a space that is both public and intimate, the piece is mounted over the double bed as a bed is identified with ideas of romance and love. The piece humorously alludes to concepts of love, kitsch, love of art, and the ability or desire of the heart itself – and the work of art – to move and stir emotion.